Earlier this morning, NBC’s Today Show aired a segment featuring an undercover investigation on chimney sweeps. The Today Show “sting” operation took place at a home in the Northeast, where chimney sweeps were called in for a routine chimney sweeping. When sweeps did not provide a thorough inspection of the home’s chimney when recommending repairs or service, Today Show reporters and producers confronted them about their tactics. Ashley Eldridge, Chimney Safety Institute of America (CSIA)’s Director of Education, served as the lead technical expert for the segment. In his role as Director of Education, Ashley is responsible for the administration of the CSIA Certified Chimney Sweep® credentialing program and is a regular spokesperson for CSIA. This is just another example of the importance of using a CSIA certified technician to service your chimney.